Perceptual relativity in Danto and Gombrich relation with audience Essay

Perceptual relativity in Danto and Gombrich relation with audience with King Kong - Essay Example There are many innovations that were used in the production of King Kong. Many of these innovations were way ahead of their time and maybe that is the reason the film received so many negative reviews. Today’s reviews of the film are far much better because the audience is able to perceive and appreciate the artistic elements used. According to Danto’s End of Art, art does not exist anymore in the perpetual sense that it used to. The perpetual relativity argument used by Danto states that modern art follows the concept of visual knowledge that exists in the modern world. He says that the End of Art means the beginning of modern or pop art. This is to say that present art is more concerned with the concept of visual language or knowledge. The King Kong Film in 1933 and Duchamp’s readymade can somehow compare with this modern art concept. When they were released, both King Kong and Readymade received a lot of criticism from audiences. However, that is not the case today; perceptual ideas have changed over time changing the way people see the film King Kong. The concept of Perceptual relativity is dealt with in an in-depth manner in Gombrich’s Art and Illusion. Gombrich asked himself why artists normally turn a blind eye to aesthetic of sight, conceptual theory and other aspects of modern art. When Gombrich answered these questions, he showed that the perceptual side of art brings out the different points of view. He gives the example of light and darkness variation and how these variations relate with the artwork and audiences. The amount of light used in some form of art has the power to create a different feeling depending on how it is used. In the King Kong film, lighting has been used make some powerful shots which have an effect on how the audience perceives the film. Maybe the audience in 1933 was not affected by the lighting used in the film the same way today’s audience is affected. Perceptual concept shows that art inspires people

Why Was Slavery Abolished Essay Example for Free

Why Was Slavery Abolished Essay Slavery was the trade that during the 18th and 19th centuries provided the West Indies and places like it with males and females to do work on the plantations. The slaves were wanted to make the plantation owners work a lot easier. They were split into three groups known as gangs according to their health and physique. The first gang consisted of the strongest and healthiest and they cleared, holed and planted the ground before crop time and cut the canes, fed the mills and attended to the manufacture of sugar during crop time. Gang two included the young boys and girls and pregnant females. They weeded the canes and did other light work. The third and final gang were the very young children who collected green food for the animals and tended the garden. They were looked after by an old woman. Slavery was abolished in 1833, this was due to a number of reasons Before it was a vital aspect in upholding the entire western economy, the slave trade was already heavily established within Africa itself. Even Though Britain and the Americans were the most prominent supporters of slavery, it was however the Portuguese who first took advantage of the African Slave Trade; by the end of the 15th century they had exported more than 10,000 slaves to sugar plantations. In 1562 Sir John Hawkins set sail for Africa; carrying valuables and riches that he hoped to trade for slaves. He is believed to be responsible for England’s involvement in the slave trade. Soon the entire British economy would revolve around the exploitation of slaves, making the abolition of slavery out of the question if they wanted to remain wealthy and prosperous. Nevertheless as the slave market continued to increase, people began to question the ethics of the trade itself. In 1689 John Locke, a well practiced British philosopher preached these memorable words â€Å"Slavery is so vile and miserable an estate of man and so directly opposite to the generous temper and the courage of our nation†¦Ã¢â‚¬  As long as slavery had existed there were always outspoken individuals who objected to the practice. As slavery continued to thrive, more and more individuals began to oppose the whole concept of trading in human life. The abolition resistance grew and many court cases regarding the law of ownership were held, this put the High Court into a tricky position. The Current Lord Chief Justice; Lord Mansfield did not want to be responsible for depriving England of more than  £700,000 worth of slave property, yet he knew that slavery could not continue as to much abolition support had been uncovered. On June 22, 1772, Mansfield announced to the high court that slavery should be abolished.

The Fast Growth Of Facebook Inc Commerce Essay

The Fast Growth Of Facebook Inc Commerce Essay Facebook Inc the fastest growing e-commerce organisation, with a strong innovative value on it starts up that created by the founder Mark Zuckerberg as a young entrepreneur with managing the organisation with continually growth and trying to sustain the business that has a strong potential for improvement and expending to go big. Facebook founded in 2004 is one of the fastest growing social networking website. Facebook.com operated and privately owned by Facebook, Inc. since September 2006. Facebook was founded by  Mark Zuckerberg as currently one of the youngest billionaires in the world with personal wealth of US$4 billion in 2010 together  with his college roommates and fellow computer science students  Eduardo Saverin,  Dustin Moskovitz  and  Chris Hughes, at Cambridge, Massachusetts, USA (Business insider Inc. 2010). Initially the websites membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the  Ivy League, and  Stanford University. It later expanded further to include (potentially) any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 400 million active users worldwide. Based on Joseph Schumpeter entrepreneurship innovation theory Mark I descript as entrepreneur is the one who is innovative, creative and has foresight. The characteristic best fit the founder of Facebook Mark Zuckerberg that innovate of a website that initially try to connect students and share information on the web and he has the foresight of the website is going to expend worldwide. E-commerce businesses require only limited startup capital. Developing the idea and a website is not prohibitively expensiveà ¢Ã¢â€š ¬Ã‚ ¦ key issue is making sure web user visit the site of the business, a problem which intensifies all the time as more and more sites are put up. However venture capitalist have at time been investing in these businesses, often accepting risks and uncertainty not normally associated with venture capitalistsà ¢Ã¢â€š ¬Ã‚ ¦ Bolton, W. and Thompson, B.K. (2000) According Bolton, W. 2000, there are 3 factors which determine the extent and value of the opportunity: 1. the concept or idea, 2. Innovation, 3. Engagement and implementation. The concept and idea of Facebook created the value for this business and act as the strongest social network and gaining popularity in speed. The strong traffic determinant and lead to the potential for profit and revenues to attract the potential investors and the advertising revenues opportunities. Because of the innovation and distinction advantages compare with its competitors it builds new values and thus sustain any early advantage. In the early stage engagement and implementation to set up the infrastructure and management was well managed. Farther on there are 3 further factors which reflect the project or business outcomes: 1. Traffic 2. Finance. 3. Visibility. Figure 3, source Hitwise us 2010 Figure 4, Facebook mobile, source: Facebook.com 2010 The booming of Facebook popularity among the globe generated More than 400 million active users, 50% of our active users log on to Facebook in any given day, People spend over 500 billion minutes per month on Facebook, More than 70 translations available on the site, about 70% of Facebook users are outside the US, over 300,000 users helped translate the site through the translations application. There are more than 100 million active users currently accessing Facebook through their mobile devices. Facebook mobile user are twice more active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products. (Facebook.com,2010). Financial history of Facebook likes any other entrepreneurs it started up with a funding of unofficial number USD15, 000. According to the official website of Facebook the round one official funding was $500,000 from PayPal co-founder Peter Thiel, in june 2004. Followed a year later $12.7 million in venture capital from Accel Partners, April 2005; Round three: $27.5 million from Greylock Partners leading the round, Meritech Capital Partners participating, and Accel Partners and Peter Thiel increasing their investment in the company, (Facebook 2010). A leaked  cash flow statement showed that during the 2005  fiscal year, Facebook had a net loss of $3.63  million. Form the year 2005 to 2006 there are lots of companies trying to buy off the latest social network, company such as Yahoo! with price reaching as high as USD1 billion. Board member of Facebook, indicated that Facebooks internal valuation was around $8  billion based on their projected revenues of $1  billion by 2015. On July 17, 2007, Zuckerberg said that selling Facebook was unlikely because he wanted to keep it independent, saying Were not really looking to sell the company; were not looking to  IPO  anytime soon. Its just not the core focus of the company.On October 24, 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million, giving Facebook a total implied value of around $15 billion.  However, Microsoft bought preferred stock that carried special rights, such as liquidation preferences that meant Microsoft would get paid before common stockholders if the company is sold. Microsofts purchase also included rights to place international a ds on Facebook. The investment follows by more tycoons in November 2007, for example Hong Kong billionaire  Li Ka-shing  invested $60  million and BusinessWeek stated that the private sales by employees, as well as purchases by venture capital firms had and were being. Factures of the website are free for end users; main revenue generates through advertising such as banner ads, referral marketing and casual games and act as a data bank. According to an interview with the CEO of Facebook, there is undisclosed information about the specific revenues generated through this website. (Michael Arrington, 2008). In September 2009, Facebook claimed that it had turned cash flow positive for the first time. Because of the nature of the business as a social networking website, the immediate brand popularity is growing strong. Instant coverage from internet blogs, main stream news around the world about the organisation had been published. However brand identity and brand image should be maintain on positive relationship with the investors and build a balance between the money making relationship with the advertisers and user-friendly with keep the key factor of usability for the end users. Figure 5, source: Ichak Adizes 1988 Figure 6, source: boyd, d. m., Ellison, N. B. (2007 Generally social network companies have a short cooperate life cycle, because of the nature of the business, it will easily replace by other innovative and more advanced site. For example Myspace buyout by News Corporation and Friendster eventually conjunction with its new financial acquisition MOL Global Pte. To keep a social network company in a long run it will need to keep the best interests of the users and invertors. Innovation is the key elements for maintain the business, article from the CNN website review that the signals of success are numerous from investors to market positioning to their founding teams. Key among those seems to be the need for continued innovation and consistent service. Bebo, meanwhile, was a MySpace clone which was able to gain an early foothold in U.K. schools it too lacked a long-term vision beyond getting big fast. Fittingly, MySpaces failings were similar to Friendsters. A lack of technical innovation led to crowded, slow-loading profile pages, sp am messages and a slew of hacking attempts. MySpace also failed to keep up with the rapidly evolving demands of Web users: While Facebook introduced its continually-updated news feed in 2006, MySpace took more than a year to respond with a similar feature. MySpace stagnated; Facebook blossomed. A similar fate awaited Bebo: Post-acquisition, innovation ground to halt and U.K. users embarked on an exodus to Facebooks more fertile shores. Facebook CEO Mark Zuckerberg still maintain as the head of top management that control and lead the organisation. Following will be discussing few of the business strategy directions by the CEO. First of all based on the information by FT.com November 2009 Facebook is showing clear signs that it is preparing for an eventual public offering, It has followed Googles lead and introduced a dual-class stock structure and the controversial structures give certain shareholders, usually founders much stronger voting rights. Yearly event held by  Facebook- f8 conference. Its mission is to bring together the developers and entrepreneurs who are building the social web. Beside f8 is a Facebook developer conference where developers and entrepreneurs collaborate on the future of personalized and social technologies. In the Facebook f8 conference 2010 Mark Zuckerberg announced few of the new features of Facebook such as Social Plugins (Like Button), Open Graph Protocol, Graph API and, OAuth 2.0. The new features will allow developers to store information about their users if they connect to a site. The company has also released a set of plug-in, such as a like button for any site that will tap into its social clearinghouse without much effort. Facebook is depending entirely on their own development technical ability to keep things fresh. For the company, survival is about the innovative services that developers build on their platforms. Most recent news, Facebook will host developer conferences which aim to foster innovative new ideas and developments around their respective services. One of the success factors for Facebook is that others social networking websites were unable to cultivate such healthy ecosystems around their products, eventually reaching the aging and dies off stage. Conclusion As a dot.com organisation, Facebook Inc is a successful organisation with fast growing and expending progress and it has strong connection and relationship with the advertising industrial. The organisation depends heavily on advertising as the main source of income. The organisation needs a strong research and development team to make sure it keep the innovation idea fresh, and building a platform that attract with the most linkage with other brands and companies. Based on the performance and development of Facebook, the organisation is heading toward a more advertising oriented platform that searching for a method to create Facebook as the central of the internet portal that link advertiser and end user in to a new dimension.

The Immortal Artist :: essays research papers

The immortal Artist Throughout the history of the world humans have been intrigued by a condition referred to as immortality. Immortality is the state in which one defies death, thus conquering the realm of being a mortal. Scientists have searched for ways to create this phenomenon. With there over thought out and complex ideas they had managed to overlook the obvious. People had been achieving immortality for years. The key is not in physical exesistance but in your actions, creations, and reputation which will live on long after you die. T.L. Lange, a reputable artist from Atlanta Georgia, once said "Music and art play the dominant roles in life. In the liberation from the self, the ripples which are left to be remembered. It is in this moment that we achieve immortality and imagine what goes well with corn flakes†¦." The visual Arts students at The North Carolina School of the Arts have utilized this knowledge in such a way so that their class has remained immortal. As a class, the class of 1986, the students composed a mural. Dr. Chaplin created the mural and gave each student a representation. He managed to re-create an image of each student through regenerating his or her image from a photograph. The canvas is divided into eighteen individual and distinct sections. Each section is devoted to one student picture or figure, and their mood or feelings in which they wanted to portray. The designer, Chaplin, gave the work a sense of unity by using all pure hue colors and geometric construction with illustrative organic shapes to create the students. The use of repetition in color and general shapes gives the piece an intimate since of unity that also pulls the students together in a metaphoric sense. The work is residing in the student commons. The commons is designed as a place for students to dine, relax and visit with their friends. Therefor this is an appropriate place for the painting because it helps create the feeling that they are relaxing with the students of today. The work is not at all accented by architectural lighting or by any frame, and is not put on a pedestal to be observed.

Banning of Books

Written stories have been around for a long time. For as long as humans have walked the earth they have been capturing their lives in pictures, symbols and words. Some stories were saved on cave walls and some on leaves but eventually stories started to be composed on paper and saved in books. As soon as books started to be published they were critiqued and some were eventually banned. Books have been banned for several different reasons such as containing inappropriate language, racism, or demonic themes. Some people are in favor of banning books and some people are against it.Although some feel it is appropriate to ban books containing inappropriate material for certain age groups books should not be able to be banned because reading increases awareness and literacy, it is against freedom of speech, and reading is a more educational source of entertainment than television. Some books are banned because they have been deemed age inappropriate. Certain people feel banning these types books protects young readers from being exposed to inappropriate elements such as foul language, suggestive themes, or drugs. That is why schools ban books.Young children do not need to be exposed to these things. Children grow up fast enough and books with inappropriate materials only speeds up the process of them losing their innocence. Despite the potential for inappropriate language, written text provides a great source of entertainment for readers. Nowadays the most common source of entertainment is television. This relatively new technology has rapidly spread in popularity. Television provides viewers a visual story experience in many different forms such as drama, comedy, action, or adventure. These types of stories can be experienced through reading, as well.But, reading requires people to use more of their imagination as they interpret the story. This is why many feel reading is more educational than watching television. However, if a book gets banned readers will not be a ble to exercise their imagination, learn its lessons, and enjoy its story. Also, banning books will contribute to a decrease in the popularity of reading and therefore increase the popularity of watching television. All books should be available to people so they have access to a better form of entertainment. Banning books also restricts education.If a book is banned then teachers in schools around the country cannot teach the valuable morals the book has to offer. This greatly inhibits students' education. Reading also helps people become more aware of the world around them. This is important because if children cannot read a book because it is banned then they may not learn about important events that have occurred in the world. Children need to be aware because they are the future leaders of the world. Along with increased awareness, reading increases literacy as it exposes people to a wider portion of their language.So, banning books only hinders the education of children, stude nts, and others who could have possibly read their stories. Finally, one inalienable right all citizens of the United States have is freedom of speech. The first amendment of the Constitution says â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances. This grants everyone the right to say, draw, or write anything they desire. This means that authors can write about any topic they choose. If an author's book is banned it contradicts their Constitutional rights. This is technically illegal. The banning of books can be harmful to education and decreases options for entertainment. Additionally, it goes against the Constitutional right of freedom of speech. Banning books also decreases the ability of people to read and increase their awareness of different events aro und the world and can negatively impact literacy.Unlike television, books exercise the readers’ imagination as they provide entertainment, they teach important lessons, and they are far more educational. Although some feel it is appropriate to ban books containing inappropriate material for certain age groups books should not be able to be banned because reading increases awareness and literacy, it is against freedom of speech, and reading is a more educational source of entertainment than television.

Rationale for the Biblical Worldview Essay Essay

Every person has a worldview whether he realizes it or not. What is a worldview? James W. Sire defines a worldview as: [A] commitment, a fundamental orientation of the heart, that can be expressed as a story or in a set of presuppositions (assumptions which may be true, partially true or entirely false) that we hold (consciously or subconsciously, consistently or inconsistently) about the basic constitution of reality, and that provides the foundation on which we live and move and have our being. Stated more succinctly, â€Å"†¦[A] worldview is simply the total set of beliefs that a person has about the biggest questions in life.† F. Leroy Forlines describes such questions as the â€Å"inescapable questions of life.† Life’s inescapable questions include the following: â€Å"Is there a God? If so, what is He like? How can I know Him? Who am I? Where am I? How can I tell right from wrong? Is there life after death? What should I and what can I do about guilt? How can I deal with my inner pain?† Life’s biggest, inescapable questions relate to whether there is a God, human origins, identity, purpose, and the hereafter, just to mention a few. Satisfying answers to the â€Å"inescapable questions of life† are provided by the Holy Scriptures. The Holy Scriptures, consisting of the Old and New Testaments, form the starting point and foundation for the biblical worldview. More specifically related to our purposes, the apostle Paul reflects several components of the biblical worldview in his letter to the Romans. The apostle Paul authored Romans toward the end of his third missionary journey, about 57 A.D. He addressed this letter specifically to the Christians in Rome. At the time the church in Rome consisted of Jewish and Gentile believers, with Gentile Christians in the majority. Paul wrote to the Christians in Rome in order to address specific concerns and challenges they were facing. While Romans was an occasional letter (not a systematic  theology), Paul presents the Gospel of Jesus Christ in a very systematic fashion. The Gospel is actually the overarching theme of Romans as Paul spells this out in his programmatic statement in 1:16–17. As the systematic presentation of the Gospel of Jesus Christ, Romans is foundational to the biblical/Christian worldview. Recognizing that Romans is not a systematic theology and does not contain all the essential truths that are relevant to a worldview per se, the apostle Paul articulates truths that are foundational to the biblical worldview. In Romans 1–8, Paul addresses certain components of a worldview that relate to the natural world, human identity, human relationships, and culture. In a 750–1000-word essay, describe what Romans 1–8 teaches regarding (1)the natural world, (2)human identity,(3) human relationships, and (4) culture. Furthermore, (5)explain how this teaching of these topics affects your worldview. Make sure that you address each of these topics in your essay. †¢As an essay, it must be written with excellent grammar, spelling, and style. †¢Begin your essay with an interesting introduction that contains a precisely stated thesis. End your essay with a strong conclusion that summarizes your main points succinctly. Structure of assignment paragraphs: †¢Introduction/Thesis (approximately 75 words) †¢The Natural World (approximately 150–200 words) †¢Human Identity (approximately 150–200 words) †¢Human Relationships (approximately 150–200 words) †¢Culture (approximately 150–200 words) †¢Conclusion (approximately 75 words) †¢Use each of the categories above as headers for each paragraph in your essay. †¢The body of your essay must address the specified components of the assignment in excellent grammatical style. †¢Your essay must be typed in a Microsoft Word document using Times New Roman, 12-point font. †¢It must be single spaced, and must contain 750–1000 words. †¢All sources must be cited, and a bibliography must be included. †¢Format your paper in a Microsoft Word  document using current APA, MLA, or Turabian style (whichever corresponds to your degree program). Review the Biblical Worldview Essay Grading Rubric to see the specific grading criteria by which you will be evaluated before submitting your essay. †¢Do not footnote Scripture references; cite them parenthetically within the essay body following the quotation or allusion to the biblical text. Submit this assignment using SafeAssign by 11:59 p.m. (ET) on Monday of Module/Week 7.

One Stair Up” by Campbell Nairne Essays

One Stair Up† by Campbell Nairne Essays One Stair Up† by Campbell Nairne Paper One Stair Up† by Campbell Nairne Paper Essay A â€Å"One stair up† by Campbell Nairne The fragment describes how two youngsters, representatives of the working class, Rosa and Andrew, went to the cinema. We see them in the hall of the cinema, after that observe them in the showing room. There is relatively little action in this story. The author’s attention is mainly focused on the details, so that we could see, smell and feel everything that surrounds the main characters. The text can be described as partially narrative and partially descriptive. The exposition is rather long. The author’s aim is to plunge us into the atmosphere of the luxurious salon: we can even hear the â€Å"soft whirring of fans† and â€Å"a cup grate on a saucer†, feel the â€Å"hot darkness† and draw a realistic image of the showing room. The complication begins with the Rosa’s question â€Å"This a comedy? † Now our attention is fully devoted to the leading characters, depicted skillfully by the author. Campbell Nairne reveals the nature of his characters through actions, details, dialogues, and, mostly, through showing their thoughts. He uses interior monologues to build up the thought patterns of both the main characters. The tension grows as we â€Å"hear† what Rosa thinks of Andrew, because her thoughts come in strong contradiction to his ones. The culmination takes place when Andrew breaks out, â€Å"forgetful in his excitement†. Full of delight, he wants to share his impressions with Rosa, but meets only cold misunderstanding. He starts making excuses to her, looking abject and miserable. The denouement lies in the sharp answer of Rosa. The elements of the plot are ordered chronologically, the story ends on the sour note, but the end of the story is not clear-cut and conclusive. It gives the reader much room for suggestion, forces himher to fancy a possible reaction of the young man and the further development of the relationships between Rosa and Andrew. The plot is of minor importance in this story, if we compare it with the work of mind, feelings and emotions. We pay attention to what the characters think rather than to what they do. The author speaks first in his own voice and presents events in the third person singular, but there are moments when we realize that the author’s words are substituted by interior monologues of the youngsters. Nairne uses such a device to make his story a remarkable insight into human character. What is also characteristic of the story is that we cannot fully trust the narrator’s judgment, as he sometimes speaks with irony. A vivid example of it is the description of the forthcoming attraction â€Å"Mothers of Broadway†. The author mixes the quotations from an advertisement with his own remarks, which are even more swelling and exaggerative than the advertisement itself. He says â€Å"The film seemed to have smashed all records†, and we have to doubt deeply, whether he is speaking frankly. Next to this pompous review of the film Andrew’s comment follows: â€Å"Not much good, I expect†. Here we can observe a complete change in the point of view, and, accordingly, in the atmosphere. The mask seems to have been removed, and the emphasis in the episode turns great. Now let us examine the characters in details. Except for the main ones, Andrew and Rosa, we also meet â€Å"a trim girl in a chocolate uniform with blue pipings’, which ‘silently emerged, glanced at the tickets and admitted them†. The author pays attention only to her appearance and actions. On the contrary, we find nothing about the look of the main characters. And it’s not by chance: in this particular fragment their look has no significance. We explore only their inner world, knowing nothing about the outer, and it doesn’t prevent the characters from being round and full-blooded. They are fully believable, and as in real life, sometimes act inconsistently. In the best way it can be seen in the ending of the story, when Rosa’s retort â€Å"was uttered before she had command of it†. Another example concerns Andrew: he promised himself he would keep silent during the film, because Rosa had forbidden him to talk to her in a cinema. After that he broke the promise and it led to their tiff. The two heroes are faced with the problem of misunderstanding; moreover, an inner conflict, associated with Rose’s inner world, domineers from the very beginning of the story. â€Å"It pleased her to be seen in the dress circle, even with Andrew†. The detachment â€Å"even with Andrew† shows us that she doesn’t enjoy his company. Finally, her attitude to him is voiced in her thoughts: she supposed him to be stupid, just â€Å"a big hulking kid† and looked at him with contempt. Her irritation grew and the inner conflict turned into an external one. The roots of the conflict between the characters lie in their different attitude to things, different tempers and motivations, and particularly, in their attitude to cinema. Rosa’s attitude is much more serious than that of Andrew. For him it was just a sort of fun. He was going to â€Å"enjoy himselfâ€Å", and nothing more. But for Rosa it was a way to go one stair up in the world, may be even the means of self-development. Moreover, it was not by chance that she â€Å"surveyed the dim amphitheatre in the hope of recognizing some of her acquaintances†. She wanted to be seen in the dress circle and to keep the track of events. The title of the story is a suggestive one. It helps us to single out the main idea of the story: some people are not content to live in obscurity, and their aim is to go one stair up in the world by any means. Now let us see what helps this story to affect our feelings so deeply†¦ In the given fragment the author uses a wide range of stylistic devices. Here are examples of epithets (â€Å"voluptuous (stillness)†, â€Å"rapid-fire (drama)†, â€Å"soft (whirring)†, â€Å"hot (darkness)†), metaphors (â€Å"a shower of stars†, â€Å"a shaft of white light†), metonymy â€Å"young bloods†, simile (â€Å"a carpet that yielded like springing turf†). He also exploits ellipsis â€Å"This a comedy? †, â€Å"You see all right? † to imitate the colloquial language and to show the low education level of the speakers. To render the peculiarities of the thought stream, he uses simple syntactical constructions, many one-member nominative sentences (â€Å"Custards all over the place†, â€Å"Oh, yes, a stick of dynamite. ), rhetorical questions (â€Å"Where was it going to put that? †), exclamatory sentences (â€Å"Oh, this was good! †). Personification is used throughout the text (â€Å"pot-plants and palms leapt up†). The extract I thought - it was q uite funny, you know - I mean, people laughed. I wasnt the only one. But if you dont like it - is especially remarkable. It sounds unconnected, the same idea is repeated twice (â€Å"I thought †¦ I mean†). The speech is interrupted: hesitation pauses are shown with the help of the dashes. Evidently, poor Andrew had a lack of words. Moreover, aposiopesis is used. All these expressive means show us how great was the extent of the boy’s confusion, and unwillingly the reader’s heart fills with sympathy for him. No doubt, he author has a fine and remarkable style, everything seems to reflect the feelings of the heroes, and as a result, the events emerge in our mind in the most realistic way. The reader is immersed deeply into the life of those two youngsters: we see, hear and feel the same as they do. We get access to their thoughts and judgments, we can easily put ourselves into their shoes. And we realize that there are so many Rosas and Andrews among us†¦

graham greene essays

graham greene essays A. How setting shows the main theme A. How symbolism shows the main theme B. How characters show symbolism A. How characters show the main theme 1. Mr. and Mrs. Fellow, Mr. Tench A. What makes up the main theme In the novel The Power and the Glory, Graham Greene uses the elements of fiction to show a main theme. Some of the elements he uses are them, characters, symbolism, and setting. The way Greene uses these elements to show a main theme for his novel, is very good. The elements come together to show the theme, which is pity. Pity for a fellow human being. Setting is a major element of fiction. The setting of a piece of literature can set the mood of the scene. Setting, can also make the reader feel a certain way. Some of the scenes in The Power and the Glory evoke certain feelings in the reader. In the scene when the whiskey priest was put the crowded jail, for having liquor on him, Greene makes the scene so horrible that you cant help but feel sorry for the priest. As Kenneth Allott said, The crowded unseen figures in the dark seem like shapes from a Dore hell.(182). In the scenes when the priest is traveling from town to town, the setting is very rough. Through dense forests and complete darkness, he travels and again, the reader feels pity for someone he doesnt know but feels connected to because of being human. As Kenneth Allott said, There is a blanketing sense of crueltys omnipresence ... and very frequently this mood is symbolized by a peculiar background of squalor ...(15). Some critics think that the novel is a melodramatic thriller about a policeman chasing a priest, romanticized ...

The method of Psychoanalysis Essay Example | Topics and Well Written Essays - 2500 words

The method of Psychoanalysis - Essay Example in Jeffrey Magnavita 72). From the onset, psychoanalysis was plagued by controversy and severe criticism, yet it continued to grow and evolve in leaps and bounds. It was a radical departure from the prevailing schools of psychological thought and as such it took the world by storm with its groundbreaking theories. The main criticism leveled at psychoanalysis and its founder is the excessive and unnecessary emphasis on sex. This preoccupation with sex on the part of Freud may be attributed to his having been raised in a repressive society where frank sexual expression was taboo. Freud has also been accused of sexism and his theory of "penis envy" caused much furor and outrage particularly among the feminists. But in the words of Westen, "if you grow up in a culture where men are so privileged, it's easy to see how he could arrive at that" (qtd. in Marilyn Elias 10). Finally the scientific integrity of psychoanalysis has been questioned and many feel that what parades as fact is often mere speculation. However criticisms aside, psychoanalysis remains one of the most insightful and relevant systems for attempting to explore and understand the human psyche. Freud's most important contribution to the field of psychology is his work pertaining to the concept of the unconscious. Westen found that, "Before him, nobody realized that our conscious mind is the tip of the mental iceberg" (qtd. in Elias 10). Freud formulated his theories on the unconscious following his collaboration with Charcot and later Breuer on hysteria and hypnosis respectively. He adopted free association and dream interpretation as his preferred techniques and from consequent findings he laid the foundation for psychoanalysis. Goldenson says, "The theory of dynamic psychology developed by Sigmund Freud, is based primarily on the influence of unconscious forces such as repressed impulses, internal conflicts, and early traumas on the mental life and adjustment of the individual" (qtd. in Magnavita 76). The Structural Components of the Psychic State Freud described the structure of the psyche by means of "developmental progressions" that involve "id, ego, and superego, which are 'systems', not actual entities or structures" (Don Baucum 154). These systems are the structural components of the psyche and an understanding of their innate functioning affords a valuable insight into the subtle and infinitely complex machinations of the human mind. Development progresses from the id which is the receptacle of basic, primeval, biological needs, mainly the sex drive and aggression. Motivation stems from the id and is propelled by either the life instinct (Eros) or the death instinct (Thanatos). The id operates on the pleasure principle and its purpose is to give vent to the drive that seeks the acquisition of unadulterated pleasure and the avoidance of pain. The ego develops from the id which is present at birth itself usually following the remonstrations of parents when the child is naughty. It attempts to hold the wilder excesses of the id in check by providing harmless, socially acceptable outlets for its irrepressible energy and need. It functions on the basis of the reality principle. The individual remains grounded in reality thanks to the ego. In the words of Magnavita, "The ego works in conjunction with the

Retail Branding Essay Example | Topics and Well Written Essays - 1500 words

Retail Branding - Essay Example The current interest in retail branding is scarcely to be wondered at, given that, as Ailawadi and Keller acknowledged, ‘’With the growing realization that brands are one of a firm’s most intangible assets, branding has emerged as a top management priority in the last decade’ (p.1). If one looks at a breakdown of the revenue of a major retailer, one will usually find that a large proportion of that revenue comes from the sale of manufacturer’s goods. However, this poses problems for retailers given the incredibly competitive nature of the marketplace – many stores might stock exactly the same goods, and quite probably at similar prices. They thus have to focus on developing marketing strategies which will encourage consumers, when faced with a choice of stores, all of which sell what they want, to choose one over another. As Ailawadi and Keller note, ‘building their [retailers] own equity is a particularly challenging problem, but one wi th big potential rewards. Such equity insulates them from competing retailers’ (p.1). The definition of retail branding offered by the Canadian Marketing Blog supports this, stating that it ‘is about differentiating, a unique personality, a true point of difference’. ... n incredibly wide range of factors, from the assortment of goods on offer in the store, to the level of customer service and comfort they experienced while shopping there, to their pricing and credit policies, and of course the quality of the goods sold. This stands in contrast to a consumer’s opinion of a product brand, which is more likely to have been constructed mostly from their opinions on that product’s marketing campaigns, and any experiences they’ve had of that brand’s goods. Identifying the manifold elements that strongly influence the construction and perception of a retailers’ brand image, we might conclude that the general atmosphere in the store, the prices and presence or absence of attractive promotions or reductions, and the range of products are perhaps the most important. One might think that price is always the most important factor in decisions made by consumers, but Brown highlighted long ago that price perception is more impor tant that actual prices. In short, if a retailer intends to market its brand based principally on its price, Brown found that for consumers, what was important was that they believed a store’s prices to be low, rather than whether they actually were. Therefore, a retailer has to work on getting all of these elements right in order to create the best possible experience for consumers frequenting their stores, in order to build up networks of loyalty and patronage among consumers. The key is winning over large numbers of consumers who believe that a particular retailer offers a superior shopping experience, and will recommend that retailer to their friend and family networks, as well a visiting it again themselves. Of course, manufacturer brands, as Ailawadi and Keller acknowledge, can be useful in creating a

Spartacus (1960) The Epic Hero Movie Review Example | Topics and Well Written Essays - 250 words

Spartacus (1960) The Epic Hero - Movie Review Example He also refuses to rape Varinia when she was sent in his cell to entertain him. The film is certainly a product of great work from Stanley Kubrick. The graphic nature of the scenes and the ability to use slow motion especially when Spartacus trains in the arena to be a gladiator is one of the scenes that bring out the director’s technical abilities. High sound quality, especially the scene where Senator Marcus Licinius Crassus addresses the gladiators (Joanna 2). The themes of the callous nature of slavery and the desire for freedom are demonstrated where women are forced into sexual activities, and men are forced to fight to their death, including with their friends. This compels Spartacus and the rest of the slaves to rebel and fight their way out. The manner in which ancient Rome is portrayed by Spartacus is authentic. There is a lot of historical evidence suggesting the injustices of slavery and sexual exploitation in the empire. The director, as well as the screenwriters, used an accurate portrayal of ancient Rome, with instances of exaggeration to make the film more

Patient Protection and Affordable Care Act Term Paper

Patient Protection and Affordable Care Act - Term Paper Example Finally, the essay will look into the application and implantation of reforms to a healthcare institution. There are eight major elements of the Act as outlined by The Patient Protection and Affordable Care Act (2010). The first has to do with expanding access to health insurance coverage to most citizens. This is supported by the second element, which entails the provision of financial help to low-income individuals and families. With the second element, there is an automatic expansion of health insurance coverage to citizens. The third element provides for new competitive marketplaces for entities to acquire health insurance, while at the same time ensuring consumer protection in private health insurance. The fifth element looks into closing gaps in the Medicare program that have been costly. The sixth element allows for provision of preventative care, devoid of co-pays or deductibles. This is supported by the seventh element, which promotes movement towards payment systems that reward excellent care for the patient, coupled with positive outcomes, as opposed to rewarding the volume of care. Elements six and seven promote intensive care for the patient, over extensive care. Preventative care is a large component of quality care; it takes up minimal resources in comparison to care aimed at curing the ailment. The last element promotes more transparency and reporting among healthcare practitioners. This element encompasses all the rest because for the PPACA to take full effect there is need to ensure that all practitioners are playing their role towards ensuring such effectiveness. One of the key changes to operations in the hospital is the evolution of healthcare delivery systems from a mid-level care kind of delivery model to a more virtual care kind (National Council on Alcoholism and Drug Dependence, 2014). This is

Business Report Lab Example | Topics and Well Written Essays - 750 words

Business - Lab Report Example As it is seen, the most of customers are between 31 and 50 years (58 %). The same percentage of customers are 20-30 years old and 51-60 years old (15 % and 18 % respectively). 9 % of the customers are older than 60. The same approach is used to estimate the percent frequency for the net sales. The minimum sale is 13.23 $, and the maximum sale is 287.59 $. Ten bins are defined and COUNTIF Excel function was used to determine the percent frequency distribution. The results are presented in the Table 4. 3. To get a cross tabulation of type of customer (regular or promotional) versus net sales it is necessary to separate net sales for these two groups and than define frequency for the established bins. As it is seen from the table for each sales region, the number of customers is greater for the group of promotional customers. The difference between two groups increases with the increase of net sales amount. For instance, the net sales for the region 13-40 $ is 1.7 times greater for the group of promotional customers; more than two times greater for the regions 40.01-68 $ and 68.01-96 $; and three times greater for the range 96.01-180 $. Net sales greater than 180 $ are only in the group of the promotional customers. The most of sales was made for the sum less than 124 $. Within this range, two times more sales were made in the group of the promotional customers. The following conclusions can be made based on the results of the statistical analysis. Most of customers are married women between 30-50 years and use Proprietary Card as a preferable payment method. More than a half of customers buy 1-2 items, and, typically the purchase amount is less than 124 $. As the promotional coupons were not sent to the regular clients, the promotion attracted more clients that are new. The amount of net sales for the group of the promotional customers is more than 2 times greater than for the group of the regular customers. Discounts also attracted the

Facts about input output Essay Example | Topics and Well Written Essays - 500 words

Facts about input output - Essay Example Key board, mouse, pen drive, CD, joystick, scanner, camera, microphone, monitor, printer, speakers etc are some of the commonly used peripheral devices for inputting data and getting output from a computer system. This paper briefly analyses various aspects of inputs and outputs as far as a computer system is concerned. A computer cannot take decisions as its own. In other words, without inputs a computer cannot function properly. Inputs are necessary for a computer to act in a particular manner. It should be noted that system software helps a computer system to boot properly and open the desktop menu in front of the user. However, after booting computer needs some specific instructions to carry out different types of works. Mouse and keyboard are commonly used for inputting instructions to the computer. For example, if the user wants to prepare a document or make some calculations, he should input the data either through the keyboard or through the mouse. CPU recognizes these input data properly and process it properly. The processed data will be delivered as output either on the screen or through printers. Different serial and parallel ports are available on a computer system for connecting input and output devices. â€Å"Keyboards typically connect through a PS/2 or USB port. Many keyboards include special function keys that simplify playing music or browsing the Web. Some keyboards include a built-in USB port that can be used to connect other peripheral devices†(Computer Tips and Trix). Same way, mouse is also connected to a computer through a PS/2 or USB port. Printers, pen drives and scanners are mostly connected to the serial ports of a computer. Even though monitors were used primarily for displaying outputs in the past, at present they are used as input devices also. The arrival of touchscreens helped users to use the screens

Patient Protection and Affordable Care Act Term Paper

Patient Protection and Affordable Care Act - Term Paper Example Finally, the essay will look into the application and implantation of reforms to a healthcare institution. There are eight major elements of the Act as outlined by The Patient Protection and Affordable Care Act (2010). The first has to do with expanding access to health insurance coverage to most citizens. This is supported by the second element, which entails the provision of financial help to low-income individuals and families. With the second element, there is an automatic expansion of health insurance coverage to citizens. The third element provides for new competitive marketplaces for entities to acquire health insurance, while at the same time ensuring consumer protection in private health insurance. The fifth element looks into closing gaps in the Medicare program that have been costly. The sixth element allows for provision of preventative care, devoid of co-pays or deductibles. This is supported by the seventh element, which promotes movement towards payment systems that reward excellent care for the patient, coupled with positive outcomes, as opposed to rewarding the volume of care. Elements six and seven promote intensive care for the patient, over extensive care. Preventative care is a large component of quality care; it takes up minimal resources in comparison to care aimed at curing the ailment. The last element promotes more transparency and reporting among healthcare practitioners. This element encompasses all the rest because for the PPACA to take full effect there is need to ensure that all practitioners are playing their role towards ensuring such effectiveness. One of the key changes to operations in the hospital is the evolution of healthcare delivery systems from a mid-level care kind of delivery model to a more virtual care kind (National Council on Alcoholism and Drug Dependence, 2014). This is

Facts about input output Essay Example | Topics and Well Written Essays - 500 words

Facts about input output - Essay Example Key board, mouse, pen drive, CD, joystick, scanner, camera, microphone, monitor, printer, speakers etc are some of the commonly used peripheral devices for inputting data and getting output from a computer system. This paper briefly analyses various aspects of inputs and outputs as far as a computer system is concerned. A computer cannot take decisions as its own. In other words, without inputs a computer cannot function properly. Inputs are necessary for a computer to act in a particular manner. It should be noted that system software helps a computer system to boot properly and open the desktop menu in front of the user. However, after booting computer needs some specific instructions to carry out different types of works. Mouse and keyboard are commonly used for inputting instructions to the computer. For example, if the user wants to prepare a document or make some calculations, he should input the data either through the keyboard or through the mouse. CPU recognizes these input data properly and process it properly. The processed data will be delivered as output either on the screen or through printers. Different serial and parallel ports are available on a computer system for connecting input and output devices. â€Å"Keyboards typically connect through a PS/2 or USB port. Many keyboards include special function keys that simplify playing music or browsing the Web. Some keyboards include a built-in USB port that can be used to connect other peripheral devices†(Computer Tips and Trix). Same way, mouse is also connected to a computer through a PS/2 or USB port. Printers, pen drives and scanners are mostly connected to the serial ports of a computer. Even though monitors were used primarily for displaying outputs in the past, at present they are used as input devices also. The arrival of touchscreens helped users to use the screens

Distinct Features of Job Production Essay Example for Free

Distinct Features of Job Production Essay Job Shop Production usually refers to manufacturers that produce items that are one of a kind, for example, manufactures of automation systems and tooling. Manufacturers who produce a wide variety of items in very low volumes also fall into the Job shop category. For example, very large mining trucks are produced in volumes typically less than 400 annually. Each truck has thousands of components so you can imagine that there are significant challenges in production scheduling, purchasing and inventory control with this type of manufacturing company as with all Job shops. Job Production Job production involves producing a one-off product for a specific customer. Job production is most often associated with small firms (making railings for a specific house, building/repairing a computer for a specific customer, making flower arrangements for a specific wedding etc. ) but large firms use Job production too. Examples include: Designing and implementing an advertising campaign Auditing the accounts ofa large . Building a new factory Installing machinery in a factory In this system products are made to satisfy a specific order. However that order may be produced- -only once -at irregular time intervals as and when new order arrives -at regular time intervals to satisfy a continuous demand The following are the important Features of Job shop type production system: Machines and methods employed should be general purpose as product changes are quite frequent. Planning and control system should be flexible enough to deal with the frequent changes in product requirements. Man power should be skilled enough to deal with changing work conditions. ? Schedules are actually non existent n this system as no definite data is available on the product. In process inventory will usually be high as accurate plans and schedules do not exist. Product cost is normally high because of high material and labor costs. Grouping of machines is done on functional basis (i. e. as lathe section, milling section etc. ) This system is very flexible as management has to manufacture varying product types. Material handling systems are al so flexible to meet changing product requirements. Key benefits of Job production include: work is generally of a high quality high level of customisation is possible to meet the customers exact requirements significant flexibility is possible, especially when compared to mass production. performing Disadvantages include: higher cost of production requires the use of specialist labour (compare with the repetitive, low-skilled Jobs in mass production. slow compared to other methods of production. Essential features There are a number of features that should be implemented in a Job production environment, they include: Clear definitions of objectives should be set. Clearly outlined decision making process. Batch production is a manufacturing used to produce or process any product in BATCHES, as opposed toa CONTINUOUS PRODUCTION process, or a one-off production. The primary characeristic of batch production is that all components are completed at a workstation before they move to the next one. Batch production is popular in bakeries and in the manufacture of sports shoes, pharmaceutical ingredients, inks, paints and adhesives . Batch Production Batch production is the manufacture of a number of identical articles either to meet a specific order or to meet a continuous demand. Batch can be manufactured either- -only once -or repeatedly at irregular time intervals as and when demand arise -or repeatedly at regular time intervals to satisfy a continuous demand The following are the important Features of batch type production system: As final product is somewhat standard and manufactured in batches, economy of scale can be availed to some extent. Machines are grouped on functional basis similar to the Job shop manufacturing. ? Semi automatic, special purpose automatic machines are generally used to take advantage of the similarity among the products. Labor should be killed enough to work upon different product batches. In process inventory is usually high owing to the type of layout and material handling policies adopted. Semi automatic material handling systems are most appropriate in conjunction with the semi automatic machines. Normally production planning and control is difficult due to the odd size and non repetitive nature of order. There are inefficiencies associated with batch production. The production equipment must be stopped, re- confgured, and its output tested before the next batch can be produced. Time between batches is known as down time. Batch production is useful for a factory that makes seasonal items or products for which it is difficult to FORECAST demand. There are several advantages of batch production; it can reduce initial capital outlay because a single production line can be used to produce several

Air France SWOT Analysis and Organisational Culture

Air France SWOT Analysis and Organisational Culture Air France-KLM is an international airline company and a member of the Skyteam airline partnership. The company was formed on May 2004, following the merger of Air Frances and KLM Royal Dutch Airlines (KLM), thus creating the worlds largest airline group by earnings and second largest worldwide cargo operator in terms of revenue-tonne kilometers. The company operates under two major networks hubs, Paris-CDG and Amsterdam-Schiphol. The Companys three main businesses are passenger transportation, cargo operations, engineering and maintenance. The company counts more than one hundred thousands employees all over the world. Passenger transports being the major business of the company with more than three hundred destinations worldwide. The majority of the employees are based in France and the Netherlands. Both Air France and KLM continue to operate flights under their distinct brand names as subsidiaries of Air France-KLM. LIST OF ACCRONYMS AF Air France NWA Northwest Airline CSR Corporate Social Response MRO Maintenance Repair and Overall CDG Charles de Gaulle IT Information Technology E M Engineering and Maintenance GDP Domestic Growth Product HR Human Resource CHAPTER 1 Introduction AIR FRANCE KLM AIR FRANCE KLM is the combination of two big airlines such as Air France and KLM. Since their merger in 2004, KLM works closely with Air France within the AIR FRANCE KLM holding company. In terms of financial turnover, AIR FRANCE KLM is the worlds largest airline partnership; it also transports the most passengers and is the worlds second-largest cargo transporter. Air France and KLM carry  more than 71 million passengers per year. They operate more than  594 aircraft enabling them to fly to  236 destinations worldwide with 2,500 daily flights. The two airlines world networks can be combined, forming a vast network organized around the two major hubs of Amsterdam-Schiphol and Paris-CDG. The head offices are located at Amstelveen and Paris. Alitalia AIR FRANCE KLM and Alitalia agreed to strengthen their partnership in January 2009 by AIR FRANCE KLM taking a minority stake in Alitalia. The agreement gave AIR FRANCE KLM greater access to the Italian market. SkyTeam Alliance SkyTeam is a global airline alliance which includes AirEuropa, Air France, Alitalia, China Southern Airlines,  , Delta Air Lines, Aeroflot, Kenya Airways, KLM, Korean Air (including Northwest Airlines), CSA Czech Airlines, Tarom and Vietnam Airlines, Aeromà ©xico. Air France and KLM are members of the SkyTeam alliance. Income Over the fiscal year 2009-2010 the turnover of Air France-KLM was 20.9 billion euros. Together, the two airlines have over 107.000 employees. For more information on AIRFRANCE KLM Finance, please  go to www.airfranceklm-finance.com. Shares The Air France-KLM shares are listed in Amsterdam, Paris and New York. Aim Air France-KLM comprises a holding company which controls two airlines, Air France and KLM, each of which retains its own separate identity and brands. The group is the worlds largest air transport group in terms of revenue, second largest in terms of air traffic (in passenger-km) and cargo (ton freight-km), and third largest in terms of maintenance revenue. Both airlines run their own operations from their respective hubs Paris-Charles de Gaulle and Amsterdam-Schiphol. Passengers Passenger transport is the largest of the groups three core businesses, generating around 80% of its revenues (as of 31 March 2008), with 74.8 million passengers carried. Cargo Cargo was the first fully-integrated commercial activity at Air France-KLM in 2005. Client companies now have a single point of entry, and a full, simplified offering with flights departing from both hubs and benefiting from both networks. Air France-KLM Cargo ranks first worldwide among air freight carriers (excluding integrators). Maintenance The combination of Air France Industries and KLM Engineering Maintenance allows the group to offer a comprehensive range of aircraft maintenance and overhaul services with complementary areas of specialization. Maintaining the two fleets accounts for two-thirds of the groups maintenance operations, further supplemented by maintenance repair and overall (MRO) operations for 150 third-party airlines. Mission and Vision The mission of Air France KLM is to provide its customers a high quality service adaptable to their changing needs. The overall vision is to become the worlds biggest and leading airline company. Company Background Air France Air France founded on 7 October 1933. The background of the company has been striking by a number of milestones, including investing the acquired capital of UTA in early January 1990 and the combination with Air Inter in 1997. Air France and Delta Air Lines joined forces with Aeromà ©xico and Korean Air to launch the Sky Team alliance in June 2000. Air Frances main hub at Paris-Charles de Gaulle is Europes number one in terms of connecting opportunities. KLM Meanwhile KLM was first founded on 7 October 1919 being the oldest airline still operating under its original name. The recently background has been marked by the formation of a joint venture with Northwest Airlines (NWA) in 1989 and its achievement of the investment of Kenya Airways in 1996. KLM has Amsterdam Airport Schiphol as its home base. Air France and KLM Royal Dutch Airlines have become the largest European airline group Since May 2004 but each airline has retained its individual identity, trade name and brand which mean three businesses, two airlines, and one group SWOT Analysis of Air France Mullins (2007) explained that, in order to evaluate the nature of the business environment and its strategic capability an organization may undertake a SWOT analysis focuses on Strengths, Weaknesses, Opportunities and Threats facing the organization. (S)TRENGTHS Strengths are those positive aspects or distinctive attributes or competencies which provide a significant market advantage or upon which the organization can build. Against a backdrop of increased Liberalization which serves to intensify competition, the profitable growth strategy plays to the groups strengths, the following are the air France KLM group strengths. A modern fleet the groups chief asset Guaranteeing energy and economic efficiency and greater safety levels, the groups aircraft fleet is its chief asset when it comes to meeting the challenges of sustainable development. The dual Roissy Schiphol hub and a balanced network The Air France and KLM route networks complement each other extremely well. The dual hub concept is central to group strategy and is designed to make the most of this. The benefit of dual brand strategy Air France and KLM took an original approach to the merger, choosing to retain the two brands while developing a unified strategy. Air France and KLM each enjoy strong brand identities and are extremely complementary. Enhanced competitiveness thanks to cost control To maintain its competitiveness, the group launched Challenge 10,designed to save 1.4 billion euros by 2009-10, through a 3% cut in unit costs. The plan is four-pronged: Process optimization and productivity gains; Fleet modernization, which will generate fuel and maintenance cost savings; Purchasing, and optimizing group synergies; External distribution costs. The development of high growth areas The groups ambition is to seize growth opportunities in countries driving global economic growth, mainly Brazil, Russia, India and China. In the years ahead, the Air France-KLM group plans to grow by 4.7% per year in terms of available seat-km on its long-haul network. (W)EAKNESSES Weaknesses are those negative aspects or deficiencies in the present competencies or resources of the organization, or its image or reputation, which limit its effectiveness and needed to be corrected to minimize their effect. International economic instability Faced with soaring oil prices, international economic instability, and signs of waning demand, air transport has entered a period of great uncertainty. Our Group can count on its strategic assets, the quality of its fuel hedging and its resolute policy of cost control to meet this challenging period of turbulence and low visibility (O)PPORTUNITIES Opportunities are favorable conditions and usually arise from the nature of changes in the external environment. The organization needs to be sensitive to the problems of business strategy and responsive to changes. Sustained demands In an increasingly global society, the demand for mobility is also increasing. Air transport is a key factor in a countrys economy. Over the last 20 years, air transport has grown twice as quickly as gross domestic product (GDP). In 2008, the rapid development of emerging countries is stimulating growth in Latin America, the Middle East and Asia. This will compensate for the slowdown in the US economy. As for the future, IATA forecasts an increase in global capacity of around 5% per year by 2011. A key contribution to the economy Air transport carries over 2 billion passengers annually. Tons of cargo shipped by air each year represent 35% of the total value of export trade in manufactured goods. By connecting people, businesses and goods around the world, air transport makes an essential contribution to global economic activity. Both directly and as a promoter of growth in other industries. (T)HREATS Threats are the converse of opportunities and refer to unfavorable situations that arise from external developments likely to endanger the operations and effectiveness of the organization. Air France KLM like any other organizations is faced with a number of threats, these includes Increased pressure Growth in European low-cost carriers has been strong for some years and Middle Eastern carriers are planning considerable expansion: Gulf carriers plan 20% seat growth per year for the next three years. This represents stiff competition for European airlines on traffic between Europe and Asia or Australia. Development limited by infrastructures Europe is experiencing air traffic congestion, leading to significant delays, increased costs and CO2 emissions. This is partly a result of the fragmentation of airspace and of the air traffic control process. There is considerable room for improvement. For 10 million flights a year, it is estimated that the actual route flown is 5% longer than ideal. For some routes, such as Amsterdam-Zà ¼rich, it is even 20%. The annual cost of fragmented European skies is estimated at 3.4 billion euros. A sector subject to heavier taxation Air transport is subject to strict regulation, mainly regarding security, safety and infrastructure. The sector is also subject to high charges, among them airport or navigation charges, plus dedicated fees to finance security. Moreover, air transport is the only means of transport to finance soundproofing measures, as it does in numerous European countries. Climate change awareness General awareness of the reality of climate change continued to increase in 2007. This was coupled with local environmental constraints that have always affected air transport activities. Air transport accounts for between 2 and 3% of all man-made CO2 emissions. In Europe, its relative contribution will increase due to growth in traffic and the expected reduction of emissions in other industries. In the past 40 years, the sector has made considerable progress, reducing CO2 emissions per passenger by more than 70%. Summary In spite of its merger Air France KLM is still operating under its identity and brand name with their home bases located at Amsterdam airport Schiphol for KLM and Paris-Charles de Gaulle for Air France. The main core duties of the airline are to transport passengers, cargo and engineering and maintenance. As any other organization Air France KLM has the opportunities to grow much bigger and become the first largest airline company in the world. One group, two airlines, three businesses. Organisational structure The pattern of relationship between various positions in the organization and among members of the organization is referred as structure. Organization is essentially a group of people with a common objective or goal to archive. The structure can either be formal i.e. documented or informal i.e. unofficial. Mullins (2007) defined, Organization Structure as the division of work among members of the organization, and the co ordination of their activities so they are directed towards the goals and objectives of the organization. It is the relationships among positions in the organization and among members of the organization. It makes possible the application of process of management and creates a framework of order and command through which the activities of the organization can be planned, organized, directed, and controlled. It defines tasks and responsibilities, work role and relationships, and channels of communication. Essentially there are various types of organizational structures depending on the nature of organization, such as centralized, complex, stratified and formalized structures. An effective structure is the one that coordinates various parts of the organization and different work areas. Meanwhile the structure of the organization can either be tall i.e. with a long hierarchical chain of command where the freedom and responsibility of the subordinates is restricted or flat i.e. with a short chain of command, there is more effective between management and workers but employees may have more than one manager. However both of two structures above are highly affected by the number of employees who reports direct to a certain manager that is Span of Control. Hellriegel et al (1998) explained, that span of control refers to the number of employees reporting directly to one manager. When the span of control is broad, relatively few levels exists between the top and bottom of the organization. C onversely when the span of control is narrow, more levels are required for the same number of employees. Although there is no correct number of subordinates that a manager can supervise effectively, the competencies of both the manager and employees, the similarity of tasks being supervised and the extent of rules and operating standards all influence a managers span of control. Organisational culture According to Hellriegel et al (1998), the organization itself has an invisible quality a certain style, a character, a way of doing things that may be more powerful than the dictates of any one person or any formal system. Armstrong M (2006) defined, organizational culture as the pattern of values, norms, beliefs, attitudes, and assumptions that may not have circulated but shape the ways in which people behave and get things done. Values refer to what is believed to be important about how people and organizations behave; norms are the unwritten rules of behavior. To understand the soul of the organization requires that we travel below the charts, rule books, machines, and buildings into the underground world of corporate cultures. Indeed there are several ways in which organizational cultures are formed, maintained and changed. Meanwhile there is a very possible relationship between organizational culture and performance, the relationship between organizational culture and ethical b ehavior, the challenge of managing a culturally diverse work force and finally how organizations socialize individuals to their particular cultures. There are several types of organization cultures, these includes labels of baseball team, club, academy and fortress. Organizational culture represents a complex pattern of beliefs, expectations, ideas, values, attitudes and behaviors shared by the members of an organization. More specifically, organizational culture includes routine behaviors, norms, and dominant values held by organization. Essentially the issue of cultural differences and cultural compatibility in mergers between Air France and KLM has gained much attention among the two companies. Since the two companies operate under its brand name and culture, the effects of cultural clashes on the result of a merger and their employees are numerous. Cultural differences may result to poor or low productive behaviour among the employees, such as low level of commitment, trust and cooperation between the groups of employees from the two merging companies. Loss of productivity caused by luck of trust and cooperation is particularly frequent in case of top managers. This is because cultural clash is strongest when the contact between the opposing cultures is greatest; and executives is the people involved in the merger from its beginning till its end. This is a very bad sign for companies, since motivation and commitment of the top managers has a major influence on the motivation of other subordinates. Cultural differe nces mainly influence employees of the merging companies, but perceived cultural distance may also influence potential foreign investors and shareholders who may want to avoid direct ownership because of high information costs and the difficulty in transferring management techniques and values. Organization cultural aspects may be beautiful both for the investors, who find the business models of the foreign partner a considerable advantage and for the managers who expect more opportunities for themselves by working for the partner firm, which they perceive to be high prestige worldwide leader firm and which corporate culture better addresses their expectations. In this situation managers are willing to adopt new culture. Whether cultural differences hinder or facilitate the integration process, their meaning is undeniable. Only some of them notice the complexity of the international mergers where not only two different organisational cultures come together, but organisational cultur es which are deeply nested in national cultures. Common cultural differences embrace differences in communication styles, planning and decision making practices, negotiation strategies, and management or leadership styles. All of them are shaped by both national and organisational cultures, considering the role managers play in the merger and post-merger integration process, it is at the top management level that national cultural differences play the most important role in the life of merging organisations. That is why Air France KLM before making any decisions and signing any contracts should conduct an in depth cultural audit of the future partner. It is important to realise that cultural distance and cultural differences do not necessarily have to mean troubles. Cultures do not have to be the same; it is sufficient if they are complementary. Consequently, the major advantage of such a cultural due diligence is that it raises awareness of issues that should be managed during the integration process. Leadership and management As Hellriegel et al (1998), defines leadership as the process whereby a person influences others to achieve a goal, i.e. is a process of creating a vision for others and having the power to translate the vision into reality. The ways in which leaders attempt to influence others depend in part of the power available to them and in part on their competencies. Leaders draw on five sources of power to influence the actions of others: legitimate, reward, coercive, referent and expert. Vision, empowerment, meaning through communication and self understanding are the competencies that help leaders become more effective. Mullins (2007) defined; management is active, not theoretical. It is about changing behavior and making things happen. It is about developing people, working with them, reaching objectives and achieving results. Indeed, all the research into how managers spend their time reveals that they are creatures of the moment, perpetually immersed in the nitty gritty of making things happen. Teamworking and Mentoring As defined by Katzenbach and Smith (1993) cited in Armstrong M (2006), A team is a small number of people with complementary skills who are committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable. For example, after KLM and Air France merged, management decided to create teams of people from both companies to exchange information about particular topics. à ¢Ã¢â€š ¬Ã¢â‚¬ ¢The most valuable part is the intangible part, teaming up the guy from IT with the CRM guy from marketing, with the network planning guy, who normally dont speak together. Resourcing and Training According to Bratton Gold (2007), human resource planning is the process of systematically forecasting the future demand and supply for employees and the deployment of their skills within the strategic objectives of the organisation. Armstrong M (2006) said, people resourcing is concerned with ensuring that the organization obtains and retains the human capital it needs and employs them productively. It is also about those aspects of employment practice that are concerned with welcoming people to the organization and if there is no alternative, releasing them. It is a key part of human resource management. Mullins (2007) explained that, one of the major areas of human resource management function of particular relevance to the effective management and use of people is training and development. Few would argue against the importance of training as a major influence on the success of the organization. Staffs are crucial, but very expensive resource. In order to sustain economic and ef fective performance it is important to optimize the contribution of employees to the aims and goals of the organization. The purpose of training is to improve knowledge and skills and to change attitudes. It is one of the most important potential motivators which can lead to many possible benefits for both individuals and organization. Since the combination of Air France KLM, each company has kept its own set of policies, especially for Human Resources issues, while developing new common policies in some other areas. Air France-KLM rates as the sector leader on human resources issues and actively addresses all of the challenges relevant to its business Overall, Air France KLMs performance on human resources issues remains stable compared to the last rating. Alongside the environment of the recent merger, severe competition and tough boundaries, the major labour relations issues for the company are to develop employability and staff mobility, essentially through training and proactive social exchange of ideas. Other critical issues for the company entail promoting non discrimination, diversity, and equal opportunities, and safeguarding health and safety in the workplace. Communication skills Cook et al (1997) describes that, communication begins when one person sends a message to another with the intent of evoking a response. The effective communication occurs when the receiver interprets the message exactly as the sender intended. Effective communication is essential for the functioning of any organization. Managers need to transmit orders, and polices, build cooperation and team spirit, and identify problems and their solutions. Performance and Motivation Armstrong M (2006) defined; a motive is a reason for doing something. Motivation is concerned with the factors that influence people to behave in certain ways. All organizations are concerned with what should be done to achieve sustained high levels of performance through people. Giving close attention to the individuals can best be motivated through such means as incentives, rewards, leadership and importantly, the work they do and the organization context within which they carry out that work. Essentially motivation can take place in two ways; such as people can motivate themselves (intrinsic motivation) by seeking, finding and carrying out work that satisfies their needs and secondly people can be motivated by management (extrinsic motivation) through such methods as pay, praise, promotion and punishments such as disciplinary action. In terms of career management, AF-KLM has put increased emphasis on developing careers for older employees. Extensive means are put in place to deal with health and safety issues, although key performance indicators are not disclosed on a group-wide basis, but separately for Air France and KLM. Air France KLM is one of the few companies who show transparency on how to deal with atypical working hours. Air France-KLM has an above average performance compared to its sector peers on Business Behaviour issues. The Group scores very well on its product safety and security commitments and has thorough commitments and implementation measures on responsible contractual agreements, making its management of client issues among the best in the sector. The Groups performance in terms of passenger satisfaction has been stable over the past three years. Air France-KLMs approach to suppliers issues (embedded in its Procurement Charter for Sustainable Development) and anticompetitive practices is similarly comprehensive, although AF-KLM faced a minor allegation related to anti-competitive employment legislation. Overall, the Groups performance improved slightly compared to last rating, and remains far above the sector average. Management systems Earlier this year, Air France-KLM introduced a new combined executive management structure on a functional basis, replacing the separate management structures in Air France and KLM. In place of the Strategic Management Committee, which had supervised the development of Air France and KLM over 2004.2007, the business is being managed from 2007 through an Executive Committee whose members has a group level responsibility and can come from either Air France or KLM while retaining their responsibilities at a company level. Management of change Hellriegel et al (1998) explained, many sectors of the economy, organizations must have the capacity to adapt quickly and effectively in order to survive. To a certain extent all organizations exist in a changing environment and are themselves constantly changing. Increasingly organizations that emphasize bureaucratic or mechanistic system are ineffective. Organizations with rigid hierarchies, high degrees of functional specialization, narrow and limited job descriptions, inflexible rules and procedures, and impersonal management cant respond adequately to demands for change. Organizations need designs that are flexible and adaptive. They also need systems that both require and allow greater commitment and use of talent on the part of employees and managers. Organisational change can be difficult and costly. Despite the challenges, many organizations successfully make needed changes. Adaptive, flexible organizations have a competitive advantage over rigid ones. Thus managing change has become a central focus of effective organization worldwide. There are so many pressures for change, these includes global market, the spread of information technology and computer networks and changes in the nature of the workforce employed by organizations. Thereby, we conclude for the organization to exist there must be innovation process to constantly integrate with the new technologies worldwide. Air France KLM has managed to cop with those technological changes at various aspects so as to comply with customer needs, these includes the revolution of electronic ground services. Air France KLM satisfied the demand autonomy and transparency expressed by passengers. The company is extending the use of the current technologies, i.e. mainstreaming electronic ticketing, extending check in at self service kiosk. The spread of e service offers the company genuine opportunities to reduce the cost and improve quality of service and customer satisfaction. Combination of internet or self service check in is a key e service component replacing the paper ticket with the electronic ticket. This reduces the stress generated by loosing or forgetting ones airline ticket. Meanwhile the service is only accessible at the time of booking either on web, t elephone or at ticket office. As a part of change management the Air France KLM maintain development policy by cutting down on paper use. The self service kiosks can be used by customers without internet access to check in at a self service. Conclusion and Recommendations Air France-KLM is pursuing a strategy of customer-focused profitable growth, based on ongoing cost focus and the synergy between the two airlines. A prerequisite for profitable growth is operating on a level playing field. The complementarity of Air France and KLM in their three businesses (passenger, cargo and maintenance) is a source of significant synergies

The Attitudes of the Poets in Warning and Old man Essay -- Jenny Josep

The Attitudes of the Poets in Warning and Old man Both poems represent a picture of old age. Jenny Joseph's view of what she imagines life will be like, and her expectations, where-as U A Fanthorpe's observation of old age, is of her father, and is written from her own experience. Jenny Joseph sees old age as a positive experience. She seems to believe she will be free from responsibility. "I shall go out in my slippers in the rain." She suggests these are the things she would enjoy to do now, but if she were to actually do these now, people would disapprove of her actions. She assumes that when she gets old, others will accept childish actions. Jenny Joseph does not see herself unable to do anything that she can do at the moment. Her picture of old age is one of being active. "Sit down on the pavement when I'm tired." She sees this as being a childish act, as she would not consider sitting on the pavement now. She does not think about the restrictions that old age bring. In "Old man, old man" Fanthorpe presents a picture of her fathers old age. He is unable to do many things he once could do. "Now his hands shamble among clues" =================================== Fanthorpe's father could once do these things for himself but now he needs the help off the other people. Fanthorpe raises issues that are negative towards old age, and how old people are like children, the way they become dependant on others. Most of the behaviour described in both poems is childish. Jenny Joseph seems to see age as a second childhood. "Pick the flowers in other peoples gardens" She sees this an act that children can get away with, she also sees this as a step into a new freedom, where as Fanthorpe... ...cking her father, at his expense, someone suggesting another to be the 'lord' of something is of high status, and so it is funny as it is only a shed. There is also a sense of sadness to the poem, as she recounts of her father not being good with her when she was young. "Not good with daughters" I believe that the motive for this is because of his interest's in D.I.Y rather than the more necessary and essential things in life. Fanthorpes father has seemed to lose all-important aspects of his character, even the aspects that were dislikeable about his personality. He has begun to be dependent on other people, and is unaware of what is happening. I think both poems represent humour and compassion. Jenny Joseph represents the bright and optimistic observation's of old age, where-as Fanthorpe raises depressing and discouraging vision's of old age.

Dulce et decorum est :: Free Essays

Dulce et Decorum est is a poem written about the first world war. Its Wilfred Owens first hand account of World War I, the War that, ultimately, killed him. Wilfred Owen was an anti-war poet. He wrote of the horrible conditions encounter by the young soldier in the trenches. Owen used imagery to portray the horrors of war, he paints a vivid picture with his words. This is especially evident when he writes: â€Å"If you could hear, at every jolt, the blood Come gargling from the froth-corrupted lungs, Obscene as cancer, bitter as the cud Of vile, incurable sores on innocent tongues,- â€Å" When you hear these words you can almost feel the pain of the people experiencing it. The author chooses to use raw, real words to get his message across. Unlike many other poets who would use flowing, beautiful phrases, as to almost make you forget about the horrid subject matter being discussed, Wilfred Owen poem has an unconventional structure to make the reader think outside the box. There is hardly any rhythm, in order to portray the chaos surrounding him. The last line of the poem: The old Lie: Dulce et decorum est Pro patria mori. Witch is Latin for ‘it is a sweet and glorious thing to die for ones country’ is VERY fitting to end this poem. Dieing at war is anything but â€Å"sweet and glorious† and the poet recognizes that this is nothing more then an â€Å"old lie.† No one WHO has experienced war first hand thinks that it is noble and honorable. The memories of war haunt their dreams. Wilfred Owen states In all my dreams, before my helpless sight, He plunges at me, guttering, choking, drowning. The memories of his companions dieing make it that much harder to see the meaning behind the warfare. Fighting doesn’t bring peace.

Balanced Scorecard approach at the Heathrow Airport Essay

Balanced scorecard is an avenue that is used to gauge performance management. This method was developed by some students from Harvard; it came about as a realization that many businesses relied mostly on financial measures for management purposes. (â€Å"Effective performance with the balanced scorecard, n.d †) Terminal five was a big project which needed great involvement both in terms of manpower but also in regard to resources. The size of the project contributed a lot of hiccups from time to time and great care needed to be taken in order to ensure the project ended well. The team in charge deemed it fit to utilize the balanced score card method to carry out the project to its completion. The project was almost a landmark due to its sheer size and it was recognized in the country as an achievement. The terminal takes care of a large number of users any time throughout any given year. The airport has received accolades as one of the best constructed terminals in the globe. There is a transit system set up that links the terminal to adjacent buildings. The control tower in the building is more than seventy meters long. The project cost more than three billion pounds. The terminal was as a result of efforts by British Airport Authority and British Airways. The project involved more than forty thousand people including both the workers and the team managing it. The contract to build it had been awarded to a group of highly ranked contractors. What did the project target to achieve? High goals were set for the project, style and quality was one of the reasons of developing the esteemed project. The contractors wanted to build a luxurious terminal that combined elegance with safety features. The building had to fulfill the building codes despite its magnitude; this was one of the headaches the contractors found themselves grappling with for the better part of the duration. The other issue was to ensure the project lives up to its expectations; that is fulfilling its mandate of service delivery at the swiftest time possible. (â€Å"Customer Perspective†, n.d.)Several agreements had to be signed among various service providers so as to smooth the processes of work as well as to avoid stalling; time proved to be a scarce commodity for the execution of this project. Service providers were divided in to various integrated teams which were closely monitored for quality assurance purposes. British Airport Authority looked through various projects undertaken by nu merous contractors in order to try and look into limitations the project may have encountered. The score card method helped the team that was in charge of the project to link tasks to ease supervision and create a flawless work schedule. Processes were achieved in an easier manner; also procedures had to match their allocated financial budgets. Results were analyzed at every stage of the project to ascertain the outcomes achieved in relation to the timelines set. (â€Å"Effective performance with the balanced scorecard, n.d †) Under the score card method procedures need to succeed in a number of ways: purpose, measurement and its application. Projects world over have to be carried out in tested methodologies; this helps people the hazards that may arise from utilizing unsure practices in construction and financial management. Vetting had to be carried for individuals in the management team; so as to achieve accountability and good stewardship. The working structure was made in such a way that each team member got himself or herself accountable to the team assigned to. Agreement made for the project as well as the rigid quality structure contributed to the success of the project under the score card method. The four-tier approach for quality check helped to enhance involvement of all who took part. Quality had been a strict condition set up by this procedure; good communication channels help in achieving desired results. (â€Å"Practitioners guide to a balanced scorecard, n.d†) Leadership mattered greatly to deliver success of the project. The leadership team had good coordination with their service providers; their timely supervision and ensuring check and balances were achieved. Suppliers also upped their game by delivering top notch products to ensure the best outcome. (â€Å"Effective performance with the balanced scorecard, n.d †) Behavioral change was another factor that came to the aid of the project; the level of interaction among the people involved was great because everybody worked well as a team. Experts were consulted at regular intervals to ensure procedure was duly followed. Trainings were fostered alongside best practices in quality management and practice. Trainings also acted as further team bonding sessions, they knew a strong united team is best able to deliver success. (â€Å"Practitioners guide to a balanced scorecard, n.d†) Project phases were checked on frequent durations; monthly basis and recorded under the balanced score card process. Color codes were used to make indication concerning status of set targets. Project leaders and the contractors were given an upper hand in decision making but subject to consultations. What were some of the lessons drawn or passed on from the project? Projects need to have indicative measures put in place. Processes have to be made in such a way that validating them becomes easier and processes that are found to be invalid be scrapped. Non-conformance reports should be accompanied by records of cost estimation. The project was a culmination of procedures advocated by the score card method; information from developments gave the stakeholders the psyche to pull through. References Retrieved from http://www.epmreview.com/resources/articles/item/85-customer-perspective.htmlRetrieved from http://www.cimaglobal.com/Documents/ImportedDocuments/Tech_rept_Effective_Performance_Mgt_with_Balanced_Scd_July_2005.pdfRetrieved from http://www.cimaglobal.com/Documents/Thought_leadership_docs/tech_resrep_a_practitioners_guide_to_the_balanced_scorecard_2005.pdf Source document

Twitter: A Viable Marketing Tool for SMEs?

The new runway terminal would be integrated with UK Central and HAS, deliver capacity of up to 70 million passengers per annum (map), and runway capability of up to 500,000 Alarm Transport Movements (Tams) off both runways. By moving the second runway to the new site, the Airport would have the potential for further, very long-term expansion post- 2050. One of the primary benefits of our proposal Is the extent to which capacity could be â€Å"turned up† and provided to cater for demand as it arises.Expansion to map would be fully in line with the commitments made ender the UK Climate Change Act 2008, remove 13,001 people out of the dub night noise contour and 34,063 out of the dub night noise contour. This represents a reduction of c. 100% and c. 91 % respectively, a substantial improvement for local communities. The indicative timeshare for any new runway development would be around 2030.At this point, the Airport would be operating at close to, or over, the point at which th e marginal benefit of developing a second runway would outweigh the marginal cost of more Intensive utilization of the existing runway. Is likely to be en of the cheapest to deliver in terms of overall costs because of the relative open nature of the site and the way It ties In excellent and proposed local and national Infrastructure. Beyond that the estimated cost of the proposed expansion scheme would be E. 99 billion.Birmingham Airport's proposal, therefore, forms part of a network solution for the UK which would deliver Great Airports for Great Cities, Promoting connectivity at four strategic airports, whether hub or point-to-point, recognizes that transport infrastructure and international connectivity are economic enablers that provide a pathway to a virtuous cycle of growth. The new scheme would be a full-length runway to the east of the current airport site. In summary, the proposed new second runway location and terminal developments would enable Birmingham Airport to expan d from the 8. map it handles today to map by 2050, subject to growth In passenger demand, with the potential to expand further In the very long-term. Recent trends are threatening the stability of the global alliances, the mainstay of consolidation. This has been driven by a shift to long-haul hubs In he Middle East, airline fragmentation and new market entrant, Dub Airport is expected to overtake London Heathers as the world's busiest airport (based on largest number of international passengers) by 2016.The construction of additional airport infrastructure in and around London will not remove the threat to the gateway hub because the Gulf carriers, and Emirates in particular, have already established critical mass and have identified their airports in the minds of travelers as acceptable alternatives The airline Industry is likely to witness more liberation's, fragmentation and a shift sat.The difficulty Is predicting the speed at which each of these trends will take place, and how they respond to each other. What this analysis shows Is that the Auk's reliance on a constrained Heathers as Its dominant gateway Is unsustainable. Focal airports are important, and airports such as Birmingham and Manchester may or I-J catchments around these airports can support thick network airline spoke routes from a wider range of international focal airports, and long-haul point-to-point offered by new aircraft.We need long-haul airport assets across the country to liver the flexibility and resilience the I-J needs, both to engage with any development in the airline industry, and to better connect UK Pl. Egg's analysis found that the 100% of residents in the UK are within a maximum of 2 hour Journey time from one of four macro regions – London, Birmingham, Manchester and Scotland. Each of these regions, London excluded, has one major long-haul airport.Using this catchments analysis, Capital Economics studied the economic activity in each region. They found that each of these macro regions has its own economic identity and requires unique international connectivity to cater for hose needs HAS, and associated rail service improvements, will fundamentally change Birmingham Airport's surface access offering, and the potential shape of the I-J air-rail network..By 2032, 15. 1 million people will live within 1 hour of Birmingham Airport, and 45 million people – or nearly three quarters of the total UK population – will live within 2 hours of the Airport. People likely to be exposed to noise levels of dub (daytime) for traffic levels of 13. 079 million passengers per annum (map his scheme aims to create 100,000 Jobs and generate EYE. 5 billion by 2040,